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CPL regression on Apex Legal Discovery campaigns

Performance monitor detected a 59% CPL spike vs 7-day baseline after last week's budget increase. AI Triage flagged as urgent. Agents are investigating and proposing a corrective action.

Activity

Performance Monitor detected 3 anomalies for Apex Legal · 12min ago

AI Triage Intelligence classified as Performance and Urgent

Priority escalated to urgent — CPL spike +59% above 7-day baseline

B
brandon4 min ago

This is from the budget increase we approved last Tuesday. @meta-ads-engineer can you pull a 14-day comparison?

L
luisjust now

@meta-ads-engineer also check if the audience overlap from the new retarget set is cannibalizing Discovery

luis connected Meta Ads Engineer agent · just now

ESC-1847
Todo
Urgent
Meta Ads Engineer
A
Apex Legal
Type
Performance Regression
Trace
trace_8f3a2b1c
Platform
Meta Ads
ImpactCPL +59% above baseline
Created12 min ago

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B
brandon5:22 PM

This is from the budget increase we approved last Tuesday. The retarget set might be cannibalizing Discovery.

R
ryan5:24 PM

Already looked into it. PPC side shows the same negative keyword gaps we flagged last week. Let me pull a fresh report.

B
brandon5:26 PM

Good call. While you're at it, run the full negative keyword impact across all three campaigns. We need to see how much spend we can recover this month.

@ppc-agent generate impact report for last negative keyword batch

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Meta Ads Engineer
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Meta Ads Executor
Action Completed

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meta-ads-engineerANALYZE_CAMPAIGN

Deep analysis complete for Apex Legal: 3 underperformers flagged

Just now
performance-monitorANOMALY_DETECTED

CPL spike +34% on Services Broad ad set

2m ago
orchestratorESCALATION_CREATED

Budget reallocation requires approval for Sterling & Co

4m ago
meta-ads-executorPAUSE_ADSET

Paused Attorney Houston Lookalike: CTR below threshold

6m ago
creative-strategistBRIEF_GENERATED

New creative brief: Trust & Results messaging angle

8m ago
metrics-collectorMETRICS_PULL

Daily metrics collected: 16 accounts synced, 0 errors

12m ago
memory-engineKB_REBUILD

Knowledge base rebuilt: 847 actions across 7-day window

15m ago
lead-qualityLEAD_SCORED

Batch scored 23 leads: 8 qualified, 4 flagged low-intent

18m ago
meta-ads-engineerBUDGET_INCREASE

Proposed +15% budget on Defense Retarget: ROAS 4.2x

22m ago
performance-monitorALL_CLEAR

Hourly check complete: all 16 accounts within thresholds

25m ago

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Every agent is a production TypeScript service pulling live data from Meta and Google APIs, evaluating rules against benchmarks, and using Claude for deep campaign analysis.

src/agents/meta-ads-engineer/analyzer.ts
01import Anthropic from '@anthropic-ai/sdk';
02import { FacebookAdsClient } from '../../shared/clients/facebook-ads';
03import { ClientRecord } from '../../shared/clients/supabase';
04import { getBenchmark, getCplStatus } from './benchmarks';
05import { evaluateAdRules, evaluateAdSetRules } from './rules';
06import { identifyScalingCandidates, detectCreativeFatigue } from './strategies';
07 
08export class MetaAdsAnalyzer {
09  private anthropic: Anthropic | null = null;
10 
11  async analyzeClient(client: ClientRecord): Promise {
12    logger.info({ clientId: client.id }, 'Starting Meta ads analysis');
13 
14    // Layer 2: Read intel from OTHER agents about this client
15    const otherIntel = await readClientIntel(client.id, "meta-ads-engineer");
16    const crossAgentContext = otherIntel.map(
17      i => `[${i.agent_name}] ${i.intel_type}: ${i.summary}`
18    ).join("\n");
19 
20    // Fetch campaign data from Meta Ads API
21    const campaigns = await this.facebookClient.getCampaigns(client.ad_account_id);
22    const adSets = await this.facebookClient.getAdSets(client.ad_account_id);
23 
24    // Claude Opus 4.6 deep analysis with cross-agent context
25    const analysis = await this.anthropic.messages.create({
26      model: 'claude-opus-4-6-20260301',

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“What impressed me most was their diagnostic process at the start. They identified issues in our funnel that we’d been blind to for years. The ROI on fixing those alone paid for their services many times over.”

S

Sarah Richardson

Director of Marketing, Legal Services

“We reduced our adspend by 50% while increase sign-ups by 26% within 60 days.”

B

Brian Radcliff

Marketing Manager

26%

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4.8x

Average return on ad spend

50%

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Changelog

Meta & Google rate limiting

Intelligent rate limiting across all API calls. Adaptive throttling with automatic retry and backoff.

APR 6, 2026

UI cleanup & polish

Rebuilt escalation cards, professional typography, metric pills, and inbox improvements.

APR 2, 2026

Client portal release

Real-time client-facing dashboard with campaign performance, agent activity, and escalation tracking.

MAR 28, 2026

@command release

Natural language commands for campaign control. Pause, scale, adjust budgets via chat interface.

MAR 25, 2026

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