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CPL regression on Apex Legal Discovery campaigns

Performance monitor detected a 59% CPL spike vs 7-day baseline after last week's budget increase. AI Triage flagged as urgent. Agents are investigating and proposing a corrective action.

Activity

Performance Monitor detected 3 anomalies for Apex Legal · 12min ago

AI Triage Intelligence classified as Performance and Urgent

Priority escalated to urgent — CPL spike +59% above 7-day baseline

B
brandon4 min ago

This is from the budget increase we approved last Tuesday. @meta-ads-engineer can you pull a 14-day comparison?

L
luisjust now

@meta-ads-engineer also check if the audience overlap from the new retarget set is cannibalizing Discovery

luis connected Meta Ads Engineer agent · just now

ESC-1847
Todo
Urgent
Meta Ads Engineer
A
Apex Legal
Type
Performance Regression
Trace
trace_8f3a2b1c
Platform
Meta Ads
ImpactCPL +59% above baseline
Created12 min ago

Built for law firms. Run by law firms. Proof below, with names where we have permission to use them.

Harrison Law GroupMangone Law FirmMonclova LawRivasRRBSLGSolano Law FirmUriarte Law
Harrison Law GroupMangone Law FirmMonclova LawRivasRRBSLGSolano Law FirmUriarte Law

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Leads delivered for our law firm clients.

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Best documented return on ad spend.

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return on ad spend

How an immigration practice turned $23,569 in ad spend into $286,175 in attributed revenue: 20 signed clients.

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9.4x

return on ad spend, from zero

A personal-injury firm we launched from a standing start: $3,000 a month into $140,000 in signed cases over the first three months.

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~$83

cost per lead vs a $250 category target

How a criminal-defense practice kept leads at roughly one-third of the cost the category expects.

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Prior results do not guarantee a similar outcome.

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What is my Meta cost per lead right now?
You
$23.53. Your target is $175, so you are running 87% under it. When this account started, it was paying $251 per lead.
How is the new campaign pacing against budget?
You
$412 of a $500 daily cap, 82% paced at 6pm. That is inside your normal range, and 9% lighter than the same hour last week.
Anything underperforming I should cut?
You
Reading live campaign data

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Full access to every proposal, approval, execution, and verification, in one dashboard. Nothing changes without a named approver, and every prediction is graded against what actually happened.

DateActionStatus
Feb 10, 9:02 AMBudget increase +20%Verified
Feb 10, 8:47 AMPaused underperforming ad setExecuted
Feb 9, 4:15 PMNew creative staged PAUSEDAwaiting approval
Feb 9, 11:30 AMNegative keyword batchApproved by M. Reyes
Feb 8, 2:08 PMBudget shift $120/dayGraded: held

You are paying for activity. You were promised results.

The monthly report says impressions are up. The invoice says the fee went up with your budget, so the advice to scale is never disinterested. And when you ask what actually changed in the account last Tuesday, and why, and whether it worked, the answer is a meeting.

Law firms do not accept "trust me" from opposing counsel. You should not accept it from your marketing.

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With your team and agents.

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Thread in #summit-construction
B
brandon5:22 PM

This is from the budget increase we approved last Tuesday. The retarget set might be cannibalizing Discovery.

R
ryan5:24 PM

Already looked into it. PPC side shows the same negative keyword gaps we flagged last week. Let me pull a fresh report.

B
brandon5:26 PM

Good call. While you're at it, run the full negative keyword impact across all three campaigns. We need to see how much spend we can recover this month.

@ppc-agent generate impact report for last negative keyword batch

Nothing ships
without your say.

Every budget change, campaign pause, and keyword addition is proposed with full reasoning and projected impact. You approve or reject. The system executes.

0:001:002:003:004:005:00
Meta Ads Engineer
Orchestrator
Meta Ads Executor
Action Completed

Agents that never stop.

Your fleet runs 24/7 across every client account. Every analysis, escalation, and execution is logged in real time.

Live Feed
meta-ads-engineerANALYZE_CAMPAIGN

Deep analysis complete for Apex Legal: 3 underperformers flagged

Just now
performance-monitorANOMALY_DETECTED

CPL spike +34% on Services Broad ad set

2m ago
orchestratorESCALATION_CREATED

Budget reallocation requires approval for Sterling & Co

4m ago
meta-ads-executorPAUSE_ADSET

Paused Attorney Houston Lookalike: CTR below threshold

6m ago
creative-strategistBRIEF_GENERATED

New creative brief: Trust & Results messaging angle

8m ago
metrics-collectorMETRICS_PULL

Daily metrics collected: 16 accounts synced, 0 errors

12m ago
memory-engineKB_REBUILD

Knowledge base rebuilt: 847 actions across 7-day window

15m ago
lead-qualityLEAD_SCORED

Batch scored 23 leads: 8 qualified, 4 flagged low-intent

18m ago
meta-ads-engineerBUDGET_INCREASE

Proposed +15% budget on Defense Retarget: ROAS 4.2x

22m ago
performance-monitorALL_CLEAR

Hourly check complete: all 16 accounts within thresholds

25m ago

Enterprise production.
Enterprise code.

Every agent is a production TypeScript service pulling live data from Meta and Google APIs, evaluating rules against benchmarks, and using Claude for deep campaign analysis.

src/agents/meta-ads-engineer/analyzer.ts
01import Anthropic from '@anthropic-ai/sdk';
02import { FacebookAdsClient } from '../../shared/clients/facebook-ads';
03import { ClientRecord } from '../../shared/clients/supabase';
04import { getBenchmark, getCplStatus } from './benchmarks';
05import { evaluateAdRules, evaluateAdSetRules } from './rules';
06import { identifyScalingCandidates, detectCreativeFatigue } from './strategies';
07 
08export class MetaAdsAnalyzer {
09 private anthropic: Anthropic | null = null;
10 
11 async analyzeClient(client: ClientRecord): Promise {
12 logger.info({ clientId: client.id }, 'Starting Meta ads analysis');
13 
14 // Layer 2: Read intel from OTHER agents about this client
15 const otherIntel = await readClientIntel(client.id, "meta-ads-engineer");
16 const crossAgentContext = otherIntel.map(
17 i => `[${i.agent_name}] ${i.intel_type}: ${i.summary}`
18 ).join("\n");
19 
20 // Fetch campaign data from Meta Ads API
21 const campaigns = await this.facebookClient.getCampaigns(client.ad_account_id);
22 const adSets = await this.facebookClient.getAdSets(client.ad_account_id);
23 
24 // Claude Opus 4.6 deep analysis with cross-agent context
25 const analysis = await this.anthropic.messages.create({
26 model: 'claude-opus-4-6-20260301',

The agents analyze. A named person approves. The system verifies.

GoBoom is not autopilot for your ad budget. Every proposed change arrives with a diagnosis, a confidence level, the alternatives that were considered, and a projected impact. It executes only after you or your designated approver signs off, by secure email link or in the portal. After execution, the system checks the ad platform to confirm the change landed exactly as approved.

A running record of every move, with receipts.

The live action log shows each change the moment it happens: what was proposed, who approved it, when it executed, and the verification check against the ad platform. Weeks later, each entry gets its grade: did the prediction hold?

Real-time action logLive
Jan
Feb
Mar
Apr
May
Jun
Executed, verified against the Meta API2m ago
Approved by M. Reyes signed email link14m ago
Proposed +12% budget on Meta - Apex Legal1h ago

Approved by name. Executed. Verified. Graded. Four timestamps per change, forever.

Grade the ad before it costs you anything.

An AI review panel will score every creative variant against your ideal client profile before launch: hook strength, audience fit, objection coverage. Weak variants die in review instead of in your budget. Today, every AI-drafted creative already lands in your account staged PAUSED, waiting for human approval.

Pre-launch review panelRoadmap
Ad A41%

Decades of combined experience on your side.

Hook strength 3/10. Killed in review, not in budget.

Ad BWinner92%

The first call decides more than the courtroom.

Hook strength 9/10. Audience fit 9/10. Objections covered.

Predicted lift: +38%Confidence: 84%

Your people and your agents, working the same queue.

Staff see what the agents found. Agents see what staff decided. Nothing forks into a side channel you cannot audit.

Projected growth+52%
Top competitorsLive
Meridian LawSterling & CoPinnacle Partners
Recommended budget$650/day
Platforms
MetaGoogle AdsGoogle LSA
Opportunity score87%

The road to full attribution

Today, a receipt for every change. Next, a receipt for every client.

Every action in your account already carries a complete lifecycle: diagnosed, proposed with evidence, approved by a named person, executed, verified, and measured with cost per lead before and after.

One change, full lifecycleCPL -24%
Apr 02Diagnosed: CPL drifting up14-day evidence window
Apr 02Proposed: shift $120/dayconfidence 84%, 2 alternatives weighed
Apr 03Approved by M. Reyessigned email link
Apr 03Executed
Apr 03Verified against Metalanded exactly as approved
Apr 10Measured: CPL before and after
Apr 24Graded: prediction held
Outcome receipt: CPL $54 → $41
ProposalApprovalExecutionVerified

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What our clients say

“What impressed me most was their diagnostic process at the start. They identified issues in our funnel that we’d been blind to for years. The ROI on fixing those alone paid for their services many times over.”

S

Sarah Richardson

Director of Marketing, Legal Services

“We reduced our adspend by 50% while increase sign-ups by 26% within 60 days.”

B

Brian Radcliff

Marketing Manager

54K+

Leads generated for our clients

9.4x

Best documented return on ad spend

50%

More qualified leads in 90 days

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Changelog

Prediction grading

Every proposal is graded against reality days later, including the ones you ignored. A per-client accuracy ledger feeds future recommendations.

JUN 10, 2026

Signed approvals & verification

Per-recipient signed approval links, reject with reason, and post-execution verification against the ad platform itself.

JUN 9, 2026

Portal chat that acts

Ask your account anything, then originate budget changes and pauses from chat. Every action stays approval-gated.

JUN 8, 2026

Autonomous creative pipeline

AI-drafted creatives land in your ad account staged PAUSED, waiting for human approval before a dollar moves.

MAY 31, 2026

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